In the competitive world of camera phones, Apple’s iPhones reign supreme when it comes to shooting high-quality videos. The ease of use and impressive results, particularly in terms of color balance and clear footage, make the iPhone Pro the preferred choice over rival Android phones.
To further emphasize this point, Apple showcased its capabilities during the Scary Fast event, where they unveiled the Apple M3 chip, new MacBook Pro models, and a refreshed iMac. Notably, the entire event was filmed using an iPhone 15 Pro Max, showcasing the phone’s superior video recording capabilities.
However, it should be noted that Apple utilized professional-grade lighting, gimbals, and other equipment, along with the iOS-only Blackmagic camera app and Macs for editing. Achieving the same level of video quality as demonstrated in the event would require substantial investment, ample storage space, and professional video editing skills.
Nevertheless, the fact remains that the iPhone 15 Pro Max offers impressive video recording capabilities starting at a price of $1,199. Notable tech YouTubers like Marques Brownlee have even filmed entire videos using iPhones, harnessing additional tools and equipment to achieve remarkable results.
From the behind-the-scenes video of the Apple event, valuable takeaways can be gleaned regarding lighting techniques, shot planning, and the effectiveness of gimbals and stabilization tools for smartphones. These elements contribute to elevating the quality of smartphone videos without the need for extensive editing software, and they can be acquired without breaking the bank.
While this video serves as an inspiration to enhance smartphone videography, there is room for improvement. It would be beneficial if Apple adopted a “Shot only on iPhone” approach for its video showcases, showcasing the capabilities of the iPhone camera without any external assistance or editing. This would provide a more realistic perspective for average consumers who primarily rely on point-and-shoot functionality.
To gain a more detailed understanding of the latest iPhone cameras, TechRadar offers comprehensive reviews of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.
In conclusion, Apple’s iPhones continue to lead the pack in terms of video recording capabilities, and while the showcased videos require additional equipment and editing, they serve as an inspiration for smartphone videography. The challenge lies in ensuring that future showcases truly depict the camera’s native capabilities without any smoke and mirrors.
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