In a recent development, Facebook and Instagram users now have the option to link their profiles to their personal Amazon accounts and make purchases directly from the social media platforms. This new feature appears to be a result of a partnership between Instagram, Facebook’s parent company Meta, and Amazon.
The news of this update was not officially announced by any of the companies involved, but was first “leaked” by Maurice Rahmey, co-CEO of Disruptive Digital, who shared the details on LinkedIn. According to Rahmey, Meta will use Amazon’s data to show users products that may be of interest to them, even tailoring ads for Amazon Prime members with real-time pricing and shopping estimates.
However, there are some restrictions to the feature, as it will only display “select products” from independent sellers in the United States. It is unclear if the Amazon ads are currently live on the platforms, as there have been no reported changes for personal accounts or the ability to link Meta profiles to the shopping platform.
There is also uncertainty about when the ads will become visible to users, and whether there are plans to expand the partnership outside the United States. Additionally, the Data Protection Commission in Europe has recently banned Meta’s social media platforms from using targeted ads across the entire European Economic Area, which could affect any potential expansion of the partnership.
Despite the uncertainty, users in the United States can look forward to seeing the new shopping feature integrated into their social media experiences. This new development opens up a world of possibilities for the future of online shopping and social media integration.
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