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We’ve just seen the Samsung Galaxy S24 series unveiled with plenty of AI features packed inside, but Google isn’t slowing down when it comes to upgrading its own AI tools – and Google Lens is the latest to get a new feature.
The new feature is actually an update to the existing multisearch feature in Google Lens, which lets you tweak searches you run using an image: as Google explains, those queries can now be more wide-ranging and detailed.
For example, Google Lens already lets you take a photo of a pair of red shoes, and append the word “blue” to the search so that the results turn up the same style of shoes, only in a blue color – that’s the way that multisearch works right now.
The new and improved multisearch lets you add more complicated modifiers to an image search. So, in Google’s own example, you might search with a photo of a board game (above), and ask “what is this game and how is it played?” at the same time. You’d get instructions for playing it from Google, rather than just matches to the image.
All in on AI
As you would expect, Google says this upgrade is “AI-powered”, in the sense that image recognition technology is being applied to the photo you’re using to search with. There’s also some AI magic applied when it comes to parsing your text prompt and correctly summarizing information found on the web.
Google says the multisearch improvements are rolling out to all Google Lens users in the US this week: you can find it by opening up the Google app for Android or iOS, and then tapping the camera icon to the right of the main search box (above).
If you’re outside the US, you can try out the upgraded functionality, but only if you’re signed up for the Search Generative Experience (SGE) trial that Google is running – that’s where you get AI answers to your searches rather than the familiar blue links.
Also just announced by Samsung and Google is a new Circle to Search feature, which means you can just circle (or scribble on) anything on screen to run a search for it on Google, making it even easier to look up information visually on the web.
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