Apple Surprises with “Scary Fast” Product Launch Event
Apple has sent out an unexpected invitation to a live stream of a product launch event, teasing the words “Scary Fast.” The invite, received on Tuesday, reveals that the event will take place on October 30 at 5 PM PT, or 12 AM GMT / 11 AM AEDT on October 31. While details are scarce, it is safe to assume that Apple will stream the event from its California headquarters. As Halloween approaches, we can make educated guesses about what to expect.
The invite features a prominent black and backlit Apple logo that brings to mind the company’s initial product line, the Mac. The phrase “Scary fast” aligns with this theme, indicating that Apple considers its speed to be unrivaled. The presence of a period after “Scary fast” suggests that Apple views this event as the ultimate showcase of its speed capabilities.
For weeks, rumors of the highly anticipated M3 chip have been circulating. This Apple Silicon is expected to power the upcoming 24-inch iMac, new Mac Minis, and the MacBook Air. MacBook Pros, on the other hand, are likely to continue using M2 Pro chips until Apple potentially unveils the M3 Pro at WWDC 2024. Notably, renowned analyst Ming-Chi Kuo contradicts his previous prediction and now anticipates an M3 MacBook Pro, possibly arriving sooner than expected.
Apple has made it clear that this event will focus on the Mac. Bloomberg’s Mark Gurman noticed that the invite logo on Apple’s Event page transforms into the macOS Finder icon, leaving no doubt about the event’s subject.
While Apple remains tight-lipped about the M3 chip’s specifications, rumors and industry sources suggest a significant leap in performance compared to its predecessor, the M2. The chip is expected to be based on a 3nm process, delivering remarkable efficiency and industry-leading performance.
Overall, this event promises to be a high-energy introduction of the latest Apple Silicon and the accompanying systems. It is unlikely that Apple will feature any other product or software updates, such as Apple TV Plus content or new streaming hardware. However, there is a chance that the rumors surrounding a new 14-inch iPad running the M3 chip may also materialize.
TechRadar will provide live coverage of Apple’s October 30 event, ensuring you don’t miss any of the excitement. Whether you tune in via Apple TV, YouTube, your iPhone, or your iPad, we have you covered. Prepare yourself for an evening of Apple announcements while still enjoying the Halloween season. Who knows, maybe someone will even dress up as an M3 chip.
In other news:
– [Twitter Thread](https://twitter.com/markgurman/status/1716853228904624211) reveals Apple’s unmistakable dedication to the Mac.
– Apple’s M3 chip is expected to deliver superior performance and efficiency.
– The event is unlikely to showcase other products or updates, aside from a potential new iPad Pro.
– TechRadar will provide live coverage of Apple’s event, so stay tuned for the latest updates.
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