Apple TV Plus, one of the last remaining ad-free and cost-effective streaming services, is facing a significant price increase. According to Bloomberg, Apple is raising the price of its popular streaming service, which means users will have to pay nearly double the current price to access the platform. In the United States, the monthly cost of Apple TV Plus will jump from $6.99 to $9.99, marking a 31% increase. Additionally, an annual subscription will now cost $99 instead of $69.
It remains unclear whether the price of Apple TV Plus will rise in the UK and Australia. We have reached out to Apple’s British and Australian divisions for clarification and will update this article accordingly.
The price hike is expected to make it more expensive for viewers to enjoy Apple TV Plus shows and movies in the future. As someone who has praised the platform’s extensive catalog, this increase is particularly frustrating. Apple TV Plus is not only affordable, but it is also home to critically acclaimed sci-fi series like Foundation, Severance, and Silo. The platform also features award-winning non-sci-fi shows such as Ted Lasso and Blackbird that are definitely worth watching.
Furthermore, Apple TV Plus is set to be the exclusive streaming platform for highly anticipated movies like Martin Scorsese’s Killers of the Flower Moon and Ridley Scott’s Napoleon in 2023. Raising the monthly and yearly subscription prices at a crucial point in its history might not be beneficial for Apple if it wants to attract more viewers to its platform.
With the increased subscription cost, viewers might choose to opt out of Apple TV Plus and choose its competitors like Netflix instead. Netflix’s ad-supported tier is priced at $6.99 per month, making it a more affordable option with a vast library of TV series and movies. Other cost-effective streaming platforms include Hulu with Ads ($7.99 per month), Prime Video ($8.99 ad-supported subscription), and Paramount Plus’ ads-based tier ($5.99 per month in the US and UK). Only HBO Max’s replacement, Max, will cost as much as Apple TV Plus, but its extensive content library makes it a more cost-effective choice.
While other entertainment companies have increased prices for their streaming services, Apple TV Plus previously offered budget-friendly options to consumers. With this price increase, Apple might have made a significant mistake in a highly competitive market where attention from viewers is in high demand. However, if you are still interested in subscribing, you can check out our Apple TV Plus review to determine if it is worth the cost.
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