Elon Musk’s company X is reportedly in talks with former Democratic candidate Tulsi Gabbard about a potential talk show or video deal, according to insiders cited by The Wall Street Journal.
This potential partnership comes as X CEO Linda Yaccarino, who previously worked at NBC Universal, is looking to boost ad revenue for X through collaborations with prominent sports brands like the NFL, NBA, and soccer.
In addition to the talks with Gabbard, X was also reportedly in discussions with Tucker Carlson for a partnership after his departure from Fox News, including streaming his show on the X platform. This move could potentially attract users but may not be well-received by advertisers due to his past controversies.
Gabbard, who left Congress in 2021, has been actively involved in media projects, including a short-lived podcast and a contributor deal with Fox News in 2022.
The potential collaboration with Gabbard and other media figures suggests that X is looking to expand its content offerings, diversify its programming, and attract a wider audience. This strategic shift could signal a new direction for the company as it seeks to engage with high-profile personalities and capitalize on their influence.
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