The tablet market in India experienced significant growth in Q3, with 5G tablet shipments increasing by 86% year-on-year and accounting for 16% of overall tablet shipments. According to a report by CyberMedia Research (CMR), the premium tablet PC segment (devices priced at Rs 30,000 and above) also saw impressive growth, with shipments rising by 79% quarter-on-quarter.
While the overall tablet market witnessed a 10% decline year-on-year, Apple led with a 26% market share, experiencing a 20% year-on-year growth. This was followed by Samsung with 21% and Lenovo with 20%. Xiaomi witnessed a significant 98% year-on-year growth from a small base.
Menka Kumari, Analyst-Industry Intelligence Group (IIG) at CMR, stated that the robust growth of Apple, Realme, and Xiaomi signals a significant shift in consumer preferences at both the premium and value-for-money end of the tablet PC market. With the continued proliferation of 5G, an increasingly dynamic and seamless user experience is anticipated across a diverse range of applications and services.
It is expected that the overall tablet market in India will experience single-digit year-on-year growth in 2023. This substantial growth in market shares for key players like Apple, Realme, and Xiaomi reflects a growing demand for diverse tablet options in India.
These findings indicate a changing landscape in the tablet market, with consumer preferences and the integration of 5G technology driving significant growth in the industry.
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