Fresh statistics from Statcounter indicate that Bing’s share of the search engine market in the US has dropped by half a percentage point, down to 6.9% from 7.4%. Meanwhile, Google’s share has increased from 86.7% in 2022 to 88% currently, indicating a slight dip for Bing.
This is not the first time that Bing AI has failed to boost Microsoft’s search traffic efforts. Global stats have also shown a slight drop in traffic to Bing.com. It seems that Bing AI is not driving meaningful traffic to the search engine, leading to the conclusion that Microsoft may be less concerned about this fact.
It appears that Microsoft is now more focused on advancing its AI technology across all web properties and the desktop OS ecosystem, rather than using AI to push other products. This shift in priorities is evident with the rumored launch of Copilot on Windows 10, indicating a strategic move to prioritize AI technology over other products. This signals a possible change in Microsoft’s approach, with AI systems gaining more importance than traditional product promotion.
In the grander scheme of things, the larger focus on AI across various industries, including Nvidia’s AI-targeted GPUs, suggests a shift towards prioritizing AI technology over traditional product promotion. With AI becoming a significant force in technology, it is likely that AI systems will play a crucial role in attracting users to other products in the future.
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