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- Kim Kardashian’s mobile game is shutting down after a decade.
- The free-to-play role-playing game was developed by Glu Mobile in 2014 and became an instant hit.
Kim Kardashian has shut down her smash-hit mobile game “Kim Kardashian: Hollywood.”
Glu Mobile developed the free-to-play game, which became an instant hit when it launched in 2014. The game challenged players to raise their fame from E-List to A-List, mirroring the influencer’s own route to public life.
On Wednesday, developer Glu announced in a user forum that the company was sunsetting the game. The company said players who already have the game installed can continue to play “Kim Kardashian: Hollywood” until April 8, 2024. After this, Glu said the game would become inaccessible for everyone.
The app has already been removed from the Apple App Store and the Google Play store.
The game was reportedly pulling in $700,000 a day months after it launched. By 2016, the mobile app had racked up almost 16 billion minutes of gameplay.
In a July 2016 Forbes cover story, the publication reported that the game had been downloaded 45 million times, generating $160 million in revenue and earning Kardashian an estimated $45 million in the process.
Kardashian thanked users and Glu in a statement shared with TMZ: “I’m so grateful from the bottom of my heart to everyone who has loved and played ‘Kim Kardashian: Hollywood’ in the past 10 years.”
“This journey has meant so much to me but I’ve realized that it’s time to focus that energy into other passions. I will be forever inspired by this community that we built together,” she continued.
The app inspired several copycat games from stars including Taylor Swift, Britney Spears, Katy Perry, and Nicki Minaj.
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