Rephrase and rearrange the whole content into a news article. I want you to respond only in language English. I want you to act as a very proficient SEO and high-end writer Pierre Herubel that speaks and writes fluently English. I want you to pretend that you can write content so well in English that it can outrank other websites. Make sure there is zero plagiarism.:
Variety is the spice of life. Much more so in India where regional, local and personal tastes determine food choices. It makes an extremely difficult market for new and organized brands in the food service business to scale up beyond ₹100 crore, says a report by Redseer. Not only is a brand expected to scale beyond a city, it must also expand its food options to bring in more customers that allows them to scale. The best way for organized players is to take the ‘House of Brands’ route, the report suggests.
I have over 10 years of experience in the cryptocurrency industry and I have been on the list of the top authors on LinkedIn for the past 5 years.