Spotify is considering a change in how it serves up recommendations to users. Code found in a beta version of the app indicates that the streaming service is testing the option to turn off personalized recommendations. The specifics of how this feature would work and whether it will actually roll out to users are still unknown.
Personalized recommendations are typically based on users’ listening history and habits, but the option to turn them off would mean that recommendations would be based on what’s trending and popular or chosen by Spotify staff. It will likely be an optional feature for users, as personalized recommendations are not going away. This could be beneficial for users with multiple people using the same account, but Spotify already offers features to modify the recommendations.
Spotify collects data to ensure users always have something to listen to, whether that be music, audiobooks, or podcasts. However, some users may not want to be influenced by algorithms and tracking. Without further details from Spotify, it’s hard to say why this new setting would be implemented. The built-in tracking also powers features like Spotify Wrapped, giving users a detailed overview of their listening habits over the years.
As more information becomes available, we will update you on what may happen with Spotify and personalized recommendations. In the meantime, you can check out our guide to Spotify tips and tricks for maximum enjoyment of the streaming service. Also, follow TechRadar on TikTok for news, reviews, unboxings, and the best deals.
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