Apple has announced a surprise event called “Scary Fast” on October 30 at 5pm PT, or 12am GMT / 11am AEDT on October 31. Speculations suggest that the event will showcase the highly anticipated iMac 2023 and possibly new MacBooks. The event’s name, “Scary Fast,” hints at the powerful nature of the products, possibly indicating the introduction of the M3 chip.
Another clue pointing to a Mac and MacBook-focused event is found on Apple’s Event page, where the Apple logo transforms into the Finder app’s “Face” icon, a prominent feature of macOS. Consequently, individuals contemplating purchasing a new Mac or MacBook before Black Friday should mark their calendars for this event.
To watch the Apple October event, tune in on Monday, October 30 at 5pm PT, or Tuesday at 12am GMT / 11am AEDT on October 31. For those in the UK, the midnight timing might not be the most convenient, but don’t worry as TechRadar will provide a live blog and recap of the event. Apple will also likely make the video available to watch on demand after the event concludes. The event will be livestreamed on Apple’s website and can also be watched on YouTube.
Following the iPhone-focused September event, it is highly unlikely that new phones will be unveiled at the October event. However, the introduction of new iMacs is quite probable. The current iMac model still uses the M1 chip, making it the perfect opportunity for Apple to announce a brand-new iMac alongside the potential launch of the M3 chip.
There is also a possibility of a revamped 27-inch iMac making an appearance, which would fit well with the theme of the “Scary Fast” event. Additionally, if the M3 chip is being launched, a new MacBook, possibly even a more powerful variant like the MacBook Pro, could be announced. Apple may want to highlight the M3 chip in a product with broader appeal, considering that iMacs are niche compared to MacBooks.
Although it is a wildcard theory, some speculate that a new iPad Pro powered by the M3 chip might also make an appearance at the event. However, Apple has historically kept its iPad and Mac product launches separate, so iPad enthusiasts should not get their hopes up.
For all the latest news and updates leading up to, during, and after the Apple October event, stay tuned to TechRadar.
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