Zoom’s Future Beyond Virtual Meetings: How the Company is Adapting As Workplaces Transition
While the pandemic saw a surge in the use of virtual communication tools like Zoom, the return to the office for many workers is signaling a new era for the company. As companies order employees back to the office, Zoom must evolve beyond its primary focus on virtual meetings as it seeks to adapt to the changing landscape of work.
Frederik Maris, EMEA chief of Zoom, highlighted this transition, stating that the company is undergoing a drastic shift in response to the evolving nature of work. He emphasized that Zoom is no longer just about meetings, and is transforming into a different business altogether.
Despite being a key enabler for remote work during the pandemic, Zoom has also felt the pressure of return-to-office orders. The company has even mandated some employees to return to the office for at least two days a week. In the face of these changes, Zoom is now looking to diversify its offerings.
In an effort to enhance productivity and engagement, Zoom has placed a heavy focus on AI. The launch of an AI assistant in September, designed to aid in various tasks such as drafting emails, summarizing meetings, and facilitating brainstorming sessions, is a clear indication of this strategy. Maris also acknowledged Microsoft’s growing role as a key competitor in this area.
Moreover, Zoom is aiming to build its presence in the business of employee engagement products, even besting Microsoft in certain aspects. An internal recording revealed that Zoom’s Workvivo was outperforming Microsoft’s Viva, marking a significant milestone for the company.
As Zoom continues to navigate the post-pandemic workplace, the company’s ability to adapt its offerings to meet the evolving needs of businesses will be crucial in shaping its future success.
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